Pricing a home for sale is as much art as science, but there are a few truisms that never change.

  • Fair market value attracts buyers, overpricing never does.
  • The first two weeks of marketing are crucial.
  • The market never lies, but it can change its mind.

Studies show homes priced more than 3 percent over the correct price take longer to sell.


Comparative Market Analysis
The CMA is a side-by-side comparison of homes that have an accepted offer or have sold in the Multiple Listing Service (MLS) based on your homes parameters. It is generated through the MLS and refined by your broker. Active homes may be included for a full perspective of market activity.

CMAs are created for both sellers and buyers to represent what current market conditions are for the homes they’re interested in.

The CMA is a here-and-now snapshot of the market, based on the most recent data available. The market is constantly changing. New listings, pending sales, closed sales, price reductions, and expired listings impact our pricing strategies.

In addition, CMAs can vary widely, depending on the knowledge and skill of the person inputting the search parameters to the software.
With this in mind, the CMA is simply a tool to assist in pricing.


Comparative Market Analysis
Our property marking plans are geared for results! We have a clear action plan, each step is defined and serves a specific step towards our goal of selling your home.

  • Great, high res photography and videos, as needed
  • Property posted to the Multiple Listing Service: which feeds the information to:
    • over 900 realty websites
    • listings on Zillow, Trulia, &
  • Install Professional For Sale Sign, lockbox & professional flyers placed
  • Schedule MLS broker & office tour
  • Schedule and promote open house(s)
  • Direct mail marketing
  • Broker networking

The internet has opened many opportunities for getting the word out to buyers. Latitude 44ª Realty will list your property on the key sites that power the search engines. In addition, we generate social media traffic through both our office and personal accounts.